ECONOMY AND MARKETING AND ORGANIZATIONAL BEHAVIOR THEORIES Fourth edition

by Johnny CH LOK

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This book is concerned how to apply marketing and economy and organizational behaviour theories and concepts to solve actual organizational challenges. I shall indicate some different marketing and economy and organizational behavioural theories or concepts how to solve the USA actual organizations' challenges in the situations. Also I shall compare to explain what advantages and disadvantages between any one of my solvable suggestions and the any one of the company's choice of solvable method to any one of these case study challenges to aim to let any reader to judge whether how to choose the solvable method is better. This book is one teaching book to give some business concepts how to apply to solve the individual company's actual case studies challenges. Theories include: online knowledgeable concept, globalization job concept , useful indicator concept, standard growth enhancing policy, standard growth enhancing policy, outsourcing, national environment policy, tax policy, production orientation and societal marketing orientation, segmentation, existence needs (E), relatedness needs (R) and growth needs (G) psychological concepts etc. In, conclusion, this book can provide sample marketing and organizational behaviour and economic theories to assist students to apply the suitable concepts to analyze any case studies reasonably.




















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